Known for his perseverance and discipline, Miguel Facusse decides to widen his business and introduces itself for the first time in food business, with the brand “Naturas”, which sets a historical milestone, by changing the consumption habits in tomato derived products, which were canned through laminated packaging (Stand up Pouch), which besides extending the product’s life, it conserves its flavor, benefits the end consumer directly, by offering a more economic packaging. Additionally, “Naturas” tamales are developed for the nostalgic market in the USA, which maintains its whole flavor for up to two years.